Storage company can be arrogant and deceptive. Sometimes charges can be misleading or inadequately disclosed at the onset.
CITY STORAGE

1. Deceptive Explanations
Storage companies sometimes increase charges or fail to provide promised benefits and give false explanations for that failure. However you do have rights and remedies as we discuss below. First rule, do not legal advice from them. They will not provide a fair and balance review of any dispute, but frequently provide strained, unreasonable arguments, consistent with a company policy.
2. File your claim in court or arbitration
No, maam, we cannot waive any charges, you need to pay the main fee, all accumulated late charges, interest fee, insurance charge, supplemental processing fees, and all this must be paid immediately to have any of your goods removed. Then when the company faces claims and realizes they need to pay substantial arbitration charges, their own legal fees, and the consumer claims, they can get a lot nicer.
Once your claim is filed, you get someone a lot nicer, far more eager to listen to your story, and far more flexible. You can win your claim just by filing.
4. Coverage Expectations
A contract should meet the reasonable expectations of the consumer. Frequently the company website and brochure provide a reasonable statement of costs and benefits, but the form contract purports to eliminate many rights. Cite to the brochure or website, and print those out and introduce them as exhibits at any hearing. For example the New Jersey Consumer Fraud Jury Charge states, "Many of us have heard the Latin phrase caveat emptor, which means "let the buyer beware." While it may state how the law was, it is not true of how the law is today. We have abandoned that old rule in favor of a more ethical attitude or approach in our dealings with one another. It is now the law that a person has the right to rely on representations made by another when dealing with that other person." New Jersey Model Jury Charge 4.43.
"Deception" is conduct/advertisement misleading to an average consumer to the extent that it is capable of, and likely to, mislead an average consumer. It does not matter that at a later time it could have been explained to a more knowledgeable and inquisitive consumer, nor need the conduct/advertisement actually have misled the plaintiff(s). The fact that the defendant(s) may have acted in good faith is unimportant. It is the capacity to mislead that is important.
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